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Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts

Chrysler Tones it Down a Notch with its New Imported from Detroit Campaign for the 2011 Town and Country

Friday, May 27, 2011 0 comments

The refreshed 2011 Town and Country minivan is the point of focus in the latest commercial in Chrysler’s “Imported from Detroit” campaign. The new TV spot is called “The Quiet Ones” and it takes us to Michigan and the state’s 2011 hockey champions, the Novi Wildcats, featuring one of the team members, Mason Pew. Read more »
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VW Salesman Likes to Bang and Jump on Doors

Monday, May 23, 2011 0 comments

As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…

The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.

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Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

Wednesday, April 6, 2011 0 comments

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

Thursday, January 13, 2011 0 comments

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

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VIDEO: Dacia Duster Commercial Redefines “Insulting” [NSFW]

Wednesday, January 12, 2011 0 comments

This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.

The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.

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It's all Relative: Jewish University Sues GM Over Einstein Ad

Wednesday, May 26, 2010 0 comments

With all the recent hubbub around General Motors reorganizing its marketing campaigns and strategies, this ad-based lawsuit stands out like a sore thumb.

Way back in September, GMC ran four-page ad in People's "Sexiest Man Alive" issue. Nothing special there. However, a part of the ad used Einstein's face on a model's body, and the Hebrew University of Jerusalem has the rights to his image (which earned $10 million last year)

Now the university is suing GM for $75,000, claiming Einstein's likeness was fraudulently used in the ad. GM spokeswoman Ryndee Carney defends GM by saying the automaker bought the right to use the image from a known firm, and that the ad itself (which only ran in that issue) was created by the Leo Burnett agency.

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Human Ad Boards: Fernando Alonso's New Ride

Monday, March 22, 2010 0 comments

Wearing his full suite of commercial armor, two-times Formula 1 World Champion and current driver of Scuderia Ferrari Marlboro, Fernando Alonso, proudly presented his newest ride in Fiorano, the Maserati GranCabrio.

"Fernando Alonso was particularly impressed with the roominess offered by the GranCabrio, perfect for four adult passengers," says Maserati, which just like Ferrari, belongs to the Fiat Group.

That said, we might have been impressed by the Spanish pilot's choice if he wasn't driving for Ferrari...

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VIDEO: Honda Touts New Accord Crosstour in Super Bowl XLIV TV Ad

Friday, February 5, 2010 0 comments

A funky animated squirrel is the protagonist of Honda's new 30-second TV spot for its 2010 Accord Crosstour that will air during the fourth quarter of the Super Bowl XLIV on Sunday. The ad shows an animated squirrel stowing away various things in the cargo area of the Accord Crosstour, with the car featured only for a few seconds towards the end of the spot. Watch the video after the jump.







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VIDEO: Mercedes-Benz's Jack-in-the-Box Commercial on Used Lemons

Monday, January 25, 2010 0 comments

"Avoid surprises, choose a Mercedes-Benz Used 1" is the message of the German firm's new video commercial on its certified used van programme. You can check out the witty add right after the jump.






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VIDEO: 2010 Mercedes-Benz E-Class Sedan and Coupe Commercials go Live

Monday, June 22, 2009 0 comments
Heralding the U.S. market launch of the all-new 2010 E-Class, Mercedes is rolling out what it calls its biggest marketing campaign in recent years. Oriented around the theme "Everything We Know, Everything We Are: This is Mercedes-Benz", the new marketing campaign comprises of both broadcast and print adverts. The first wave launches today with a six-week television flight while a second phase will start in September and run through October on primetime premieres and the NFL and college football seasons.

Aside from the 30 second plus TV adverts for both the 2010 E-Class Sedan and Coupe models that you can watch below, Mercedes-Benz has also readied three 15 second spots which focus on the car's safety technologies like Attention Assist, Lane-Keeping Assist and Distronic Plus.

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The Swiss Love Bus: Bernmobil's Airport Bus Theme is a Bit Strange...

Friday, June 19, 2009 0 comments
We don't know about you, but the first thing that popped into mind upon seeing Bernmobil's airport transporter was a small red bus making some kinky back-door love to a light-blue colored bus. Even though Neue Lgk, the Swiss advertising agency that came up with the idea, probably intended to show a bus 'taking off' for the airport, once you've made the abovementioned association, there's no return ticket from the state of lost innocence...

Via: Coloribus

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VIDEO: BMW 'Joyful' Promo Film with Some Neat Classics

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The maker of 'The Ultimate Driving Machine' has released a new promotional video featuring past, current and feature production and concept bimmers such as the Z1 and Z8 roadsters, M3 E30, 2002 Convertible and the controversial 5-Series GT. As with the Z4 Roadster, the Bavarians chose to use the 'Joy' slogan in their latest film. As you can see in the video, BMW overdid it with the joy theme as everyone is smiling like a Cheshire cat on dope. And oh, for those that don't understand a word of German, no need to panic as we've added an official translation right after the jump.

Translation: We are a car company. But we don't just make cars. We make time machines, Build Snowplows, And create works of art.

We inspire fans, And fan clubs. We are efficient and dynamic. We even shape the future.

We realized a long time ago that what you make people feel is just as important ... as what you make. And at BMW we make Joy.



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2009 Volkswagen Scirocco Pursuit & 3D Video Clips

Tuesday, April 15, 2008 0 comments
Just as it did with the Tiguan last year, Volkswagen has launched an online video campaign for the all-new Scirocco (click here for pics) that made its official debut at the 2008 Geneva Motor Show in March. The first video clips to break cover are called “3D” and “Pursuit”.

As their names suggests, the first film is a computer generated video that shows off VW’s sporty hatchback (about time we started calling it what it really is…) while the second one is a light-action film that includes a 180-degree turn on the highway. Hopefully, VW’s next series of promo videos will be a tad more entertaining… -Both videos after the jump

3D Film


Pursuit Video



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New SEAT Ibiza Hits the Road Aboard a Truck

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Hot on the (w)heels of its official debut in Barcelona last month, the all-new Ibiza hatch has begun a promotional tour in the UK in a Perspex case aboard a specially-created, SEAT-branded transporter truck.

The tour, which kicked off last Thursday (April 10) from York, includes stops at SEAT dealerships and other key venues along the way. The idea behind SEAT UK’s promotional tour is simply to give Brits a closer view of its new supermini ahead of its market debut that’s set for late July. –One more pic after the jump

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Video: Renault Megane F1 Team R26 Advertisement

Wednesday, February 20, 2008 0 comments
The Renault Megane F1 Team R26 is a supped up, limited edition version of the Megane Renault Sport equipped with an enhanced 230hp 2.0 turbo engine, more powerful Brembo brakes, new tires and alloys, updated chassis with new settings and a limited slip differential. In this ad, Renault attempts to highlight the differences between the F1 Team R26 and the standard Megane RS by showing all the new components flying around in "Star Wars-style" at its factory before ending up on the new hot hatch. –Check out the video after the jump

Thanks for the tip Kique!

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30 Years VW Golf Commercial

Thursday, December 13, 2007 0 comments

Sometimes advertisers tend to forget that people produce cars, not the other way around. Doyle Dane Bernbach (DDB) created this very nice advert for Volkswagen UK that concentrates on the career of a VW product engineer starting out with his first assignment the Golf I through the fifth generation of VW’s hatch and his ascension to Chief Product Engineer. Honestly, we liked this commercial a lot.
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Suzuki Swift Print Ad - "Swift: More Fun"

Monday, October 22, 2007 0 comments
This print ad is the work of the Danish advertising agency, “Robert/Boisen & Likeminded” which is based in the city of Copenhagen. The advert utilizes a set of roll-coaster style protective bars to accentuate the Japanese mini’s youthful character. In our humble opinion, the ad would have been better targeted if the Danish agency had used the Suzuki Swift Sport with the bucket seats instead of the basic model, which to be honest, isn't what we'd call fun.
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Audi R8 Advert: "The Slowest Car We’ve Ever Built"

Sunday, October 21, 2007 0 comments

As we told you last week, Audi launched a new U.K. market TV campaign which focuses on the fact that the new R8 might be one of the fastest kids around the block but when it comes to production, it actually has the by far the slowest build process of all Audi models. The advert aired on Wednesday, Oct 17 during the Russia vs. England Euro 2008 football qualifier match (despite Wayne Rooney’s fantastic goal, England lost 2-1 to Russia).

Via: Autoblog.it
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