In the realm of U.S. automotive sales, 8% is a magic number. When an automaker hits 8%, they know they’ve become one of the big guns. Ford, Chevrolet, Toyota, Honda, Dodge and Nissan have all made it, and 2011 is expected to be Hyundai’s year.

So sayeth market research firm Polk, and I’m tempted to agree. Hyundai and its partner-brand / internal rival Kia have steadily been evolving into truly world-class carmakers. They’re keenly priced, inoffensive to look at and comprehensively covered quality-wise – everything the vast majority of new car buyers want in this day and age.

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After last month's teaser sketch, Renault's Korean subsidiary Samsung unveiled the SM7 Concept at the Seoul Motor Show. In essence, it’s a pre-production design study that previews the next generation of Renault Samsung's flagship model, the SM7.

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Hyundai has been advertising the all-new generation of its Grandeur for quite some time now, but today, the automaker officially launched the large sedan in its home market. The new Grandeur, which will be badged as the 2012 Azera in the States, arrives in the Korean market six years after its predecessor’s launch in May 2005.

Codenamed HG, the 2012 Grandeur is result of three-and-a-half years and 450 billion won (about US$415 million) of research, development and testing. Positioned between the Sonata and the Genesis sedan, the new Grandeur measures 4,910mm (193.3") long, 1,860mm (73.2") wide and 1,470mm (57.9") tall. It rides on a 2,845mm-long (112") wheelbase, which is 65mm (2.6") longer than the outgoing model.

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Hyundai is getting ready to lift the wraps of its fully redesigned Azera large sedan that will slot between the front-wheel drive Sonata and the rear-wheel drive Genesis when it arrives in dealerships. The automaker released the first teaser sketches of the 2012 Azera, which will be badged as the Grandeur in South Korea and other markets. The styling reflects Hyundai's 'fluidic sculpture' design language taking cues from both the smaller Sonata and larger Genesis with a hint of Equus at the rear with the pronounced rear wheel arches.

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Hyundai has finally confirmed what's been rumored for months; that the all-new 2011 Avante saloon, the predecessor of which we came to know as the Elantra, is heading to North American shores.

"The new compact sedan will also make its way to overseas markets including U.S. starting the end of the year," Hyundai said in an official statement, without disclosing any more details. Unless the company changes its plans, expect to see Hyundai's baby Sonata making its first public outing in the States at the Los Angeles Auto Show in mid-November.

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Hyundai's all-new 2011 Hyundai Sonata just got hit with its first recall (at 2 weeks into US sales, it probably just wants to get one under its belt like the big boys), forcing the little-Korean-that-could to put a "halt sales" order out on all models being sold in South Korea and the United States.

The cause: front door lock mechanisms are screwing up. When front passengers try to open their door from inside the car while also holding the lock button (I assume it's like trying to lock the doors as you're trying to get out of the car... weird), the inside door handle / latch mechanism sticks in the "pulled" or open position; this prevents the door from being able to properly shut.

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Even though Kia and Hyundai are present in most countries around the world, you'll be surprised of the number of automakers that are absent from the South Korean market for one reason (import taxes) or another (legislation).

Subaru is one of them, but that's going to change soon as the Japanese automaker announced today that it is joining Toyota in South Korea's recovering market for imported cars. The company said that that sales of Subaru-brand vehicles will start from April in the country working through its local distributor, Subaru Korea Co., Ltd.

The automaker's range will initially comprise of the Legacy, Outback and Forester. Unfortunately for Subaru fans in South Korea, the Impreza series, and by that, we actually mean the WRX and STI, won't be offered.

Subaru's newly formed Korean division said that it has set an initial sales target of a mere 600 units in the first year but aims to increase that number to 3,000 units by 2015.

The company stated that it is the process of developing its own dealer network and is planning to open Subaru outlets first in Seoul and Pusan and then to other metropolitan areas in South Korea.

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Being the superficial people that we are, we couldn't help but notice that Kia's latest Korean market announcements (e.g. for the Picanto and Amanti facelift) were more often than not accompanied by photos of beautiful women. With this in mind, we decided to run a check on all of Kia's KDM press releases from June 2008 to June 2009 - true, we always find time to waste when it concerns women.

Now pay attention for the most useless yet somehow intriguing, fact of the day. To our surprise, no matter what the subject, from around 220 announcements in the past year, all of which contained either a single photo and/or a video, 53 press releases or roughly 25 percent of the total came with a photograph depicting one or more (usually good-looking) females!

Now if we could only convince Kia to follow the same strategy with its press releases in other parts of the world...

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