Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

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Late last year, Chrysler LLC split Dodge's lineup into two different brands, one for the firm's passenger vehicles, and the other comprised of the Ram truck models. Now it's time for the Detroit automaker to separate the brand's identities with a different logo for each brand.

As you can see in these official pictures, the Ram brand gets to keep Dodge's well-known horn logo while Dodge, which will be positioned as a sporty and youth-orientated passenger car maker, adopts a new insignia featuring two red slashes that's inspired by the Chrysler Group's SRT performance brand.

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